NEXT HOUSE
Under Armour Sponsored Project
Santa Monica, California
An immersive experience for High School runners to learn about themselves, train with advanced technology, and explore the future. UnderArmour will protect and educate runners as their limits are pushed to new heights. Project is creating a brand-centric, authentic “Future Run Experience” through footwear, apparel, retail space and visuals.
PROJECT IS A COLLABORATIVE EFFORT WITH
Spatial / Experience Design [Spatial]
Product Design [Apparel]
Product Design [Footwear]
Graphic Design [Digital Platform]
BRAND VALUES
Under Armour is a brand that cares about its athletes from a holistic point of view.
They see athletes more than just athletes and that's what inspired the NEXT HOUSE.
TRAIN
LIVE
PERFORM
RECOVER
INTERVIEW
COACH SHELBY - SOUTH HILLS HS COACH
GUIDANCE
HS students are new to the sport. They need help to understand the form, strike, stride, pace, etc.
MORE THAN AN ATHLETE
Coach reminds us once again, they are HS students which means their life is much more than running. Not everyone aims to be a professional runner. It is important to have a balance life.
MOTIVATION
The new generation has a lot more distractions compare to the past. It is important to keep them motivated and introduce them to the benefit of running
Video credits to Will Fritz and David Macia
TARGET AUDIENCE
GENERATION ALPHA
THE FUTURE HIGH SCHOOL RUNNERS
Born in 2010-current, known as “generation glass”, these individuals are exceptionally expressive and very adaptable. The GEN ALPHA is experiencing a new normal today.
DESIGN STRATEGY
Universal Platte
DYNAMIC
HOLISTIC
ORGANIC
Digital Double Color
Hyperbolic
Hyperbolic
Hyperbolic colors are supersaturated. A hyperbolic color may be seen by staring at a bright color and then viewing its complementary color.
Form
Form is developed form motion organic pattern, which can create a vibrant, dynamic and holistic vibe.
Sharing
Performance
Accessibility
SITE
Santa Monica, California
UA will be rolling out The Next House in 2025 utilizing geo fencing trend forecasting to predict what these high school runners will be wearing and the environments they will be training in. Each week, a new school is added as this space will be expansive throughout the Los Angeles County.
The NEXT HOUSE is located a block over from Santa Monica High School with Noticeable Branding Identity.
EXIHIBTION CIRCULATION
The Gardern
Social + Connecting
Learn from UA ambassador
Relax and Restore
Advanced Training
Interactive Training
Immersive Track
Real-time Data Collecting
The Gardern
Future Retail
Digital textile display
Sustainable Retail Experience
Locker
Podular Digital Rooms
EXPERIENCE
Entrance
Future Retail Experience
Digital textile display / Sustainable Retail Experience / Locker / Podular Digital Rooms
Through digital textile displays visitors and students can interact and engage with products they have found either from the Next House or it’s mobile digital experience.
They can adds items to her cart and flips through UA product, they can sees their teammates’ digital doubles during their workouts and is overcome with joy from the expressive and shareable atmosphere. This sustainable retail experience allows UnderArmour to reduce its impact in production and logistics while giving the individuals a refreshing shopping environment.
The Next House capitalizes on the future of retail as the products being displayed are entirely digital. Students and visitors head into the podular rooms to digitally express what they have added to their cart. The clothing is projected onto their body as they are able to purchase these items now or at home. As others roam about the popular space, they are able to share what they are wearing on the other side.
Through digital textile displays visitors and students can interact and engage with products they have found either from the Next House or it’s mobile digital experience.
Digital Double/ Your Digital Twins
he concept of digital double is to utilizing data we collect from you to create a digital twin of you. We collect data and project it in your face in real time.
Advanced Training
The space utilizes the apparel and footwear technology to display their digital double. They will see their digital self in front of them as it alters their mindset into a more competitive state. As they run they experience the environment beginning to change around them allowing them to adapt to different racing terrains. The Next House exposes students to a variety of running environments to prepare them for future races and gain confidence.
The Garden
Social + Connecting / Learn from UA ambassador / Relax and Restore
The garden is a multi generational environment encapsulates this movement around rich running culture from beginners to collegiate and recreational. The garden has a pop up and lecture for visitors and students. They can talk with the team about all things health and wellness. This area designed by Yenny Zhang (Group member in recovery group). Her website link is attached.
There is more to being an athlete than just practice and performance, having a balanced healthy lifestyle is the key to success. At the Next House, High School runners can relax and restore their energy in the common space. While also having space to connect with their social circles and learn from the UnderArmour ambassadors. The indoor space can be used for homework, and everything else in between. UA is able to emphasize that she is more than an athlete.
UA NEXT JANUS
Next House Apparel
Taylormade
Seamless comfort
Highly sustainable
AI + ECG Sensors
Seamless Construction [Body Mapping]
The Expansion From Threadborne Seamless]
80% Merino + Wool 10% Polyester + 10% Elastane
UA NEXT RUNNER
Next House Footwear
Dynamic Construction
Highly Sustainable
Hyper Customization
Pressure + Sweat Senor
Single Material 3d Print
TPU Density Foot Map [Custmon Specs]
TPU With Motion Sensor Reactive Particles
UA NEXT TYPEFACE
Next
NEXT is inspired by UnderArmour’s Next House ethos as it embodies dynamism and holistic principles. Modular in form, yet still allowing expression to define each character that is as unique as itself. it can be found being utilized by UnderArmour at the Next House along with the digital platform that accompanies the space.
UA NEXT DIGITAL PLATFORM
Through digital textile displays visitors can interact and engage with products they have found either from the Next House or it’s mobile digital experience. This sustainable retail experience allows UnderArmour to reduce its impact in production and logistics while giving the individuals a refreshing shopping environment.
