NEXT HOUSE

Under Armour Sponsored Project

Santa Monica, California

An immersive experience for High School runners to learn about themselves, train with advanced technology, and explore the future. UnderArmour will protect and educate runners as their limits are pushed to new heights. Project is creating a brand-centric, authentic “Future Run Experience” through footwear, apparel, retail space and visuals.

PROJECT IS A COLLABORATIVE EFFORT WITH

Spatial / Experience Design [Spatial]

Product Design [Apparel]

Product Design [Footwear]

Graphic Design [Digital Platform]

BRAND VALUES

Under Armour is a brand that cares about its athletes from a holistic point of view.

They see athletes more than just athletes and that's what inspired the NEXT HOUSE.

TRAIN

LIVE

PERFORM

RECOVER

INTERVIEW

COACH SHELBY - SOUTH HILLS HS COACH

GUIDANCE

HS students are new to the sport. They need help to understand the form, strike, stride, pace, etc.

 

MORE THAN AN ATHLETE

Coach reminds us once again, they are HS students which means their life is much more than running. Not everyone aims to be a professional runner. It is important to have a balance life.

 

MOTIVATION

The new generation has a lot more distractions compare to the past. It is important to keep them motivated and introduce them to the benefit of running

Video credits to Will Fritz and David Macia

TARGET AUDIENCE

GENERATION ALPHA

THE FUTURE HIGH SCHOOL RUNNERS

Born in 2010-current, known as “generation glass”, these individuals are exceptionally expressive and very adaptable. The GEN ALPHA is experiencing a new normal today.

DESIGN STRATEGY

Universal Platte

DYNAMIC

HOLISTIC

ORGANIC

Digital Double Color

Hyperbolic

Hyperbolic

Hyperbolic colors are supersaturated. A hyperbolic color may be seen by staring at a bright color and then viewing its complementary color.

Form

Form is developed form motion organic pattern, which can create a vibrant, dynamic and holistic vibe.

Sharing

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Asset 47@300x.png

Performance

Accessibility

SITE

Santa Monica, California

UA will be rolling out The Next House in 2025 utilizing geo fencing trend forecasting to predict what these high school runners will be wearing and the environments they will be training in. Each week, a new school is added as this space will be expansive throughout the Los Angeles County. 

 

The NEXT HOUSE is located a block over from Santa Monica High School with Noticeable Branding Identity.

EXIHIBTION CIRCULATION

The Gardern

Social + Connecting

Learn from UA ambassador

Relax and Restore

Advanced Training

Interactive Training

Immersive Track

Real-time Data Collecting

The Gardern

Future Retail

Digital textile display

Sustainable Retail Experience

Locker

Podular Digital Rooms

EXPERIENCE

Entrance

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Future Retail Experience

Digital textile display / Sustainable Retail Experience / Locker / Podular Digital Rooms

Sustainable Retail
Sustainable Retail

Through digital textile displays visitors and students can interact and engage with products they have found either from the Next House or it’s mobile digital experience.

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Retail Close Up
Retail Close Up

They can adds items to her cart and flips through UA product, they can sees their teammates’ digital doubles during their workouts and is overcome with joy from the expressive and shareable atmosphere. This sustainable retail experience allows UnderArmour to reduce its impact in production and logistics while giving the individuals a refreshing shopping environment.

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Podular Digital Rooms
Podular Digital Rooms

The Next House capitalizes on the future of retail as the products being displayed are entirely digital. Students and visitors head into the podular rooms to digitally express what they have added to their cart. The clothing is projected onto their body as they are able to purchase these items now or at home. As others roam about the popular space, they are able to share what they are wearing on the other side.

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Sustainable Retail
Sustainable Retail

Through digital textile displays visitors and students can interact and engage with products they have found either from the Next House or it’s mobile digital experience.

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Digital Double/ Your Digital Twins

he concept of digital double is to utilizing data we collect from you to create a digital twin of you. We collect data and project it in your face in real time.

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Advanced Training

The space utilizes the apparel and footwear technology to display their digital double. They will see their digital self in front of them as it alters their mindset  into a more competitive state. As they run they experience the environment beginning to change around them allowing them to adapt to different racing terrains. The Next House exposes students to a variety of running environments to prepare them for future races and gain confidence.

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The Garden

Social + Connecting / Learn from UA ambassador / Relax and Restore

Entrance of Garden
Entrance of Garden

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Outdoor Garden_Recovery Group
Outdoor Garden_Recovery Group

The garden is a multi generational environment encapsulates this movement around rich running culture from beginners to collegiate and recreational. The garden has a pop up and lecture for visitors and students. They can talk with the team about all things health and wellness. This area designed by Yenny Zhang (Group member in recovery group). Her website link is attached.

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Garden Indoor
Garden Indoor

There is more to being an athlete than just practice and performance, having a balanced healthy lifestyle is the key to success. At the Next House, High School runners can relax and restore their energy in the common space. While also having space to connect with their social circles and learn from the UnderArmour ambassadors. The indoor space can be used for homework, and everything else in between. UA is able to emphasize that she is more than an athlete.

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Entrance of Garden
Entrance of Garden

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UA NEXT JANUS

Next House Apparel

Taylormade

Seamless comfort

Highly sustainable

AI + ECG Sensors

Seamless Construction [Body Mapping]

The Expansion From Threadborne Seamless]

80% Merino + Wool 10% Polyester + 10% Elastane

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UA NEXT RUNNER

Next House Footwear

Dynamic Construction

Highly Sustainable

Hyper Customization

Pressure + Sweat Senor

Single Material 3d Print

TPU Density Foot Map [Custmon Specs]

TPU With Motion Sensor Reactive Particles

UA NEXT TYPEFACE

Next

NEXT is inspired by UnderArmour’s Next House ethos as it embodies dynamism and holistic principles. Modular in form, yet still allowing expression to define each character that is as unique as itself. it can be found being utilized by UnderArmour at the Next House along with the digital platform that accompanies the space.

UA NEXT DIGITAL PLATFORM

Through digital textile displays visitors can interact and engage with products they have found either from the Next House or it’s mobile digital experience. This sustainable retail experience allows UnderArmour to reduce its impact in production and logistics while giving the individuals a refreshing shopping environment.